Ideas, script and pace

A good hook is under 15 words, takes about two seconds to say, and makes people curious. "Introducing our new..." is what everyone writes, so nobody stops for it.

Save your customers' exact words, complaints too. The 5-star lines give you hooks and claims; a 1-star line is a worry your ad should answer.

The format decides who speaks, how fast, and what the script holds. So each format gets its own script, even when the idea is the same.

English UGC runs at about 6 syllables a second. Hindi and Hinglish run about 10% faster, so about 6.6. Anything over 7.5 is too fast.

The argument needs five links: symptom, problem, bridge, solution, impact. Miss one and the ad jumps from the problem to the product. The bridge is the line people cut first.

Gemini needs its layout exactly: without the DIRECTOR'S NOTES heading, it reads your notes out loud. Tags in square brackets are how ElevenLabs v3 takes emotion, not Gemini.

Each character has their own voice, and every voice has its own natural pace. Note which one sounds rushed and slow down just that voice.

A new speed moves every line, and the video is cut to those times. So update the script before you make any video. The re-timing prompt does the maths.